SNOW® Purple Color Correcting Toothpaste Tablets | Instant Brightening

Purple Brightening Toothpaste Color Correcting Tablets

Formula Key

Whitening Power: {"scale_min":"1.0","scale_max":"5.0","value":"2.0"} out of 5
Sensitivity Comfort: {"scale_min":"1.0","scale_max":"5.0","value":"3.0"} out of 5
Enamel Support: {"scale_min":"1.0","scale_max":"5.0","value":"1.0"} out of 5
Hydration Support: {"scale_min":"1.0","scale_max":"5.0","value":"2.0"} out of 5
Instant Brightening: {"scale_min":"1.0","scale_max":"5.0","value":"5.0"} out of 5
Freshness: {"scale_min":"1.0","scale_max":"5.0","value":"3.0"} out of 5

SNOW® Purple Color Correcting Toothpaste Tablets | Instant Brightening

4.9

Rated 4.9 out of 5 stars

61 Reviews

Discover why SNOW® Purple Toothpaste Tablets became a viral favorite.

Powered by color-correcting technology and hydrated silica, this innovative formula helps instantly brighten the look of your smile by neutralizing yellow tones. Gentle polishing agents, including calcium carbonate, help remove surface buildup for a cleaner, more refined finish.

Your go-to for quick, visible brightness before events, photos, or everyday glow.

1 Pack 0.05 fl oz (1.7ml each)

2 Pack 0.05 fl oz (1.7ml each)

Buy 2 Get 1 Free

One-Time Purchase $15.00

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How to Use

Apply a pea-sized amount to a soft-bristled toothbrush.
Brush for two full minutes, covering all surfaces.
Spit thoroughly. Rinse well.

Use twice daily, morning and night.

Pro Tip: Use this as your Clean step. Pair with a SNOW Whitening Wand as your Whiten step to complete the Daily Smile Ritual by SNOW.

Ingredients

[FLAG: Full INCI list requires verification against formula HR1990-202508. Confirm complete list with Ricardo before publishing. Draft below is based on available formulation data.]

Key Ingredients Include: Nano-Hydroxyapatite 10%, Xylitol 1.5%, CoQ10 (Ubiquinone), Pyridoxine HCl (Vitamin B6), Cyanocobalamin (Vitamin B12), Ascorbic Acid (Vitamin C), Lavender Oil, Coconut Oil, CI 77891 (Titanium Dioxide).

[FLAG: CI 77891 (Titanium Dioxide) is flagged for EU regulatory risk. Currently permitted for US sales. Monitor for updated SCCS opinion if EU distribution is planned.]

Free From: Fluoride. Parabens. SLS. PEGs.

Disclaimer

KEEP OUT OF REACH OF CHILDREN. For ages 6 and up. Do not swallow. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away. Discontinue use if irritation occurs.

INDIVIDUAL RESULTS MAY VARY.

[FLAG: Pull exact Warnings language from Packaging Review tab for this SKU. Do not truncate or soften without Legal sign-off. This section must be Legal Cleared before any other section can be marked Final Approved.]

Formula Key

Whitening Power: {"scale_min":"1.0","scale_max":"5.0","value":"2.0"} out of 5
Sensitivity Comfort: {"scale_min":"1.0","scale_max":"5.0","value":"3.0"} out of 5
Enamel Support: {"scale_min":"1.0","scale_max":"5.0","value":"1.0"} out of 5
Hydration Support: {"scale_min":"1.0","scale_max":"5.0","value":"2.0"} out of 5
Instant Brightening: {"scale_min":"1.0","scale_max":"5.0","value":"5.0"} out of 5
Freshness: {"scale_min":"1.0","scale_max":"5.0","value":"3.0"} out of 5

“The BEST! ”
— Amanda S.

“I absolutely love it.”
— Amber T.

“Invest in your Dental Health”
— Benny T.

“Best Teeth Whitening”
— Carol T.

“It works. I've been using SNOW for years!”
— Cathy C.

“I am more than impressed ... ”
— Donna H.

“Amazing results in a very short time!”
— Jennifer F.

“Whiter in just three sessions!!”
— Joelle

“Best product for ON THE GO”
— Jordan H.

“Easy to use no sensitivity”
— Karen O.

“I absolutely love it! It got rid of my coffee stains and made my teeth brighter! Love it!!”
— Katherine I.

“OBSESSED The best teeth whitening product I have ever used !!! ”
— Kavanna H.

“Great product my teeth have turned 5 shades whiter in just a couple weeks!”
— Noah

“The “nano-hydroxyapatite” is a game changer.”
— Phuong N.

“ok wait… these actually work lol.”
— Sarah

“It works and is great for sensitive teeth like mine!”
— Tiffani

“The BEST! ”
— Amanda S.

“I absolutely love it.”
— Amber T.

“Invest in your Dental Health”
— Benny T.

“Best Teeth Whitening”
— Carol T.

“It works. I've been using SNOW for years!”
— Cathy C.

“I am more than impressed ... ”
— Donna H.

“Amazing results in a very short time!”
— Jennifer F.

“Whiter in just three sessions!!”
— Joelle

“Best product for ON THE GO”
— Jordan H.

“Easy to use no sensitivity”
— Karen O.

“I absolutely love it! It got rid of my coffee stains and made my teeth brighter! Love it!!”
— Katherine I.

“OBSESSED The best teeth whitening product I have ever used !!! ”
— Kavanna H.

“Great product my teeth have turned 5 shades whiter in just a couple weeks!”
— Noah

“The “nano-hydroxyapatite” is a game changer.”
— Phuong N.

“ok wait… these actually work lol.”
— Sarah

“It works and is great for sensitive teeth like mine!”
— Tiffani

Trusted by 2.5 Million+ Smiles

Beautiful ingredients

Every ingredient in our Purple Teeth Whitening Powder is chosen with a purpose — to whiten effectively, support enamel, and leave your mouth feeling fresh.

Peppermint Oil: Leaves your mouth feeling clean and refreshed after every session.
Hydroxyapatite (HAp): A biomimetic mineral form of the same ingredient that naturally makes up 97% of your teeth material and 70% of your dentin. HA has been the subject of significant research for decades with a wide variety of potential benefits across dentistry and oral care.
Hydrated Silica: A naturally occurring mineral, known for its gentle stain lift without abrasion.

Fluoride Free
Vegan
Cruelty Free
Paraben Free

Which formula is right for you?

Extra Strength

Visible results, fast.

Coffee, wine & tea stains The stubborn ones
Noticeable results Within first few uses
Enamel Safe Part of your daily routine
Already whitened before, ready to go stronger

Shop Extra Strength

Sensitive

Gentle, everyday whitening.

Sensitive teeth or first time whitening
Prefer a gradual approach Comfort first
Support enamel while whitening
Daily routine ready

Shop Sensitive

Purple

Instant optical brightness

Immediate Results For life's big moments
Instant optical brightness Great before events
Social-first TikTok and Gram-worthy results
Already whitening Want the next level

Shop Purple

Beautiful results.

Jennifer P. SNOW® Diamond Series Teeth Whitening Kit | Professional Whitening at Home (3 Serums)

Individual results may vary. Photos from verified Snow customers. No filters applied.

How does the Purple Brightening Toothpaste Color Correcting Tablets work?

These tablets use both advanced color correcting to instantly hide teeth stains, and baking soda to help remove surface stains. Since purple and yellow are opposites on the color wheel, these tablets hide the yellow undertones of your teeth, and make your smile appear brighter.

How do I use these tablets?

Just bite, brush for two minutes, and your smile will appear instantly brighter.

When should I use the Purple Brightening Toothpaste Color Correcting Tablets?

These tablets are perfect for travel, before a big event or interview, or any time you need a brighter smile instantly.

Will these tablets actually whiten my smile?

These tablets are primarily created to instantly and temporarily make your smile appear brighter. They are formulated with baking soda to gently polish your teeth and remove surface stains. For more effective teeth whitening that lasts, check out our Snow Teeth Whitening Kits

Will these tablets make my teeth sensitive?

These tablets are formulated with sensitive teeth in mind, and our customers rarely report having sensitivity!

What do these tablets taste like?

This toothpaste is formulated with a fresh and minty taste that’s not too overpowering!

Will these tablets turn my tongue purple?

Be sure to brush your tongue and rinse after use. Any tongue discoloration is temporary.

Reviews for SNOW® Purple Color Correcting Toothpaste Tablets | Instant Brightening

4.9

Rated 4.9 out of 5 stars

61 Reviews

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61 reviews

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SH
Shaneen H.
I recommend this product
How many shades whiter are your teeth? 1-3
What are your teeth staining habits? None of the above
How soon did you start seeing results? First use
Did you experience sensitivity post use? No
Rated 5 out of 5 stars
Really great product
It was my first time using this product and I have to say it is really good. I wish I had taken a picture before, I feel like a saw a slight change in the color of my teeth after just one use. I will be using this product for the rest of the month to really test it.
Featured
Was this helpful?
JC
Jakelinne C.
I recommend this product
How many shades whiter are your teeth? 7-10+
What are your teeth staining habits? Coffee and/or tea
Did you experience sensitivity post use? No
Rated 5 out of 5 stars
Very good
I loved these tablets, I highly recommend them, I feel like they really whitened my teeth
Featured
Was this helpful?
L
Lisa
I recommend this product
Rated 5 out of 5 stars
Tablets?
I was recently introduced to these tooth brightening tablets! They are easy to use and produce a foamy, fun purple hue that helps instantly left Yellow stains. Great for everyday use!
Featured
Was this helpful?
DG
Danielle G.
I recommend this product
How many shades whiter are your teeth? 1-3
What are your teeth staining habits? Coffee and/or tea
How soon did you start seeing results? 1-3 sessions
Did you experience sensitivity post use? No
Rated 5 out of 5 stars
These are such an innovative product!
I love having other whitening options that don’t cause sensitivity! These are so awesome!
Featured
Was this helpful?
AV
Alyssa V.
Verified Buyer
I recommend this product
How many shades whiter are your teeth? 1-3
What are your teeth staining habits? Coffee and/or tea
How soon did you start seeing results? First use
Did you experience sensitivity post use? No
Rated 5 out of 5 stars
Snow
The tablets are very easy to use, and I notice an immediate whitening.
Featured
Was this helpful?
SO
SNOW® Oral Care
2 years ago
Hi Alyssa!
We are glad to know that you are content with one of our news products being the SNOW color correcting toothpaste tablets! We appreciate you taking the time to write us a review.
Thank you for being a part of SNOW!
-Angie with the SNOW Team❄️
AW
Alexis W.
Verified Buyer
I recommend this product
How many shades whiter are your teeth? 1-3
What are your teeth staining habits? Coffee and/or tea
How soon did you start seeing results? 8+ sessions
Did you experience sensitivity post use? No
Rated 4 out of 5 stars
works as expected
Not life changing but do as they advertise!
Was this helpful?
AF
Amber F.
Verified Buyer
I recommend this product
How many shades whiter are your teeth? 1-3
What are your teeth staining habits? Coffee and/or tea
How soon did you start seeing results? 1-3 sessions
Did you experience sensitivity post use? No
Rated 4 out of 5 stars
Perfect for on the go!
I’m impressed with these little purple toothpaste tablets! I love them for those crazy mornings when I literally brushing my teeth in the car, driving to work!…Don’t you judge me! Lmfao. And they brighten better than I thought they would. Definitely recommend these.
Was this helpful?
JB
Jenna B.
I recommend this product
How many shades whiter are your teeth? 7-10+
What are your teeth staining habits? All of the above
How soon did you start seeing results? 1-3 sessions
Did you experience sensitivity post use? No
Rated 5 out of 5 stars
Love it!
love these tablets! so easy to use and they work well
Was this helpful?

Formula Key

SNOW® Purple Color Correcting Toothpaste Tablets | Instant Brightening

Formula Key

Beautiful ingredients

Which formula is right for you?

Extra Strength

Sensitive

Purple

Beautiful results.

Questions? We have answers.

Reviews for SNOW® Purple Color Correcting Toothpaste Tablets | Instant Brightening

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